Yes, Smile Lab is a full-service cosmetic dental practice in New York, based at its Union Square studio in the heart of Manhattan. Led by Dr. Parsa Basseri, the team delivers everything from professional whitening to complete smile makeovers, with transparent pricing, same-day availability, and a specialist team under one roof.
Dr. Parsa Basseri holds active memberships in the American Academy of Cosmetic Dentistry and the American Academy of Facial Esthetics; you can read more about these credentials below. That professional standing, combined with a 5-star average across more than 5,400 patient reviews on Google and Zocdoc, is what patients most often cite when they refer someone new to Smile Lab.
Welcome to Smile Lab, where our primary focus is improving and beautifying your smile so you can walk out into the world with genuine confidence. Led by Dr. Parsa Basseri, our team of dental specialists offers a full range of cosmetic dentistry in NYC from our Union Square office, from quick whitening treatments to complete smile makeovers.
Whether you’re considering teeth whitening, dental veneers, crown placements, or a full smile transformation, our team has the technology and training to handle any cosmetic procedure you need.
Cosmetic dentistry focuses on the appearance of your teeth, gums, and smile. According to WebMD, it is a method of professional oral care that addresses how your mouth looks, not just how it functions.
At Smile Lab, the goal goes beyond aesthetics. Every treatment plan is designed to improve your confidence and quality of life. We share our diagnosis openly with every patient, walk you through your options, and let you make the right decision for yourself and your family.
Dr. Parsa is an esteemed cosmetic dentist who specializes in esthetics. He received his doctorate in dental surgery with honors in esthetics from New York University. He’s also completed an intensive general practice residency at Kings County Hospital.
Having received advanced training in comprehensive dentistry, prosthodontics, and dental implant surgery, he embraces a holistic approach to care, often integrating contemporary and conservative techniques in his practice. Patients searching for an aesthetic dentist in Manhattan will find his work reflects that same blend of clinical precision and artistic restraint.
Currently, Dr. Parsa is an esteemed full-time member of prominent professional dental societies including The American Dental Association, American Academy of Cosmetic Dentistry, American Academy of Facial Esthetics, and New York State Dental Association.
At Smile Lab, NYC Dr. Parsa is the leader of our team of cosmetic dentists and has a wealth of experience under his belt executing hundreds of successful cosmetic dental operations for his patients.
All specialists under one roof means no more referrals across the city, no conflicting treatment plans, and faster care from start to finish. Your periodontal surgeon, endodontist, oral surgeon, and cosmetic dentist are all here, all collaborating on your care.
Open 9AM-7PM weekdays and 9-5 all weekend. Book same-day appointments online. Fit dentistry into your life, not the other way around.
Know exactly what you’ll pay before treatment begins. We accept most insurance, offer 0% financing, and never surprise you with hidden costs.
No gimmicks. No outdated methods. Just evidence-based dentistry focused on long-term oral and overall health.
Brand-new office with clean design, modern technology, and an atmosphere that feels more like a SoHo studio than a dental clinic.
From a single treatment to a complete smile transformation — here’s what Dr. Parsa Basseri and the Smile Lab Dentistry team can do for you.
Dull, stained, or yellowed teeth can make you look older and feel less confident. Professional teeth whitening at Smile Lab can whiten teeth several shades in a single visit, with your exact results depending on your starting shade and the system used.
What it treats: surface staining, yellowing, dullness from coffee, tea, wine, or aging.
Time to complete: one appointment, typically 60-90 minutes.
Cost range: professional in-office whitening in Manhattan generally runs $300-$1,000 depending on the system used. We will give you an exact number before you commit.
When to choose whitening over other options: if your teeth are structurally sound and the main concern is color, whitening is the most conservative and affordable starting point. If you also have chips, cracks, or gaps, bonding or veneers may address everything at once.
If you want to go deeper on the process, the different systems we use, and how long results last, our teeth whitening page covers all of it.
Veneers are ultra-thin porcelain shells bonded to the front surface of your teeth to correct chips, cracks, gaps, staining, and uneven sizing all at once. The result is a flawless, natural-looking smile that’s custom-designed to your face and features. For many patients, veneers are the single most transformative cosmetic procedure available.
What it treats: chips, cracks, gaps, permanent staining, uneven or short teeth.
Time to complete: typically two to three appointments over two to four weeks.
Cost range: porcelain veneers in NYC typically range from $1,500-$3,000 per tooth. The total depends on how many teeth are involved and the complexity of your case.
Veneers vs. bonding: veneers are more durable and stain-resistant than composite bonding and are better suited for significant or multiple corrections. Bonding costs less upfront and works well for minor chips or a single tooth.
Dr. Parsa will help you weigh both based on your goals and budget. For a full breakdown of the process, materials, and what to expect at each visit, see our dedicated porcelain veneers page.
A dental crown is a custom-made cap placed over a damaged or weakened tooth to restore its shape, strength, and appearance. Our crowns are crafted to blend with your surrounding teeth so the restoration looks completely natural.
What it treats: cracked, broken, severely decayed, or root canal-treated teeth.
Time to complete: usually two appointments; the crown is placed once it is fabricated to match your tooth.
Cost range: crowns in Manhattan typically range from $1,200-$2,500 per tooth. Some crown work may be partially covered by insurance if it serves a restorative function.
When crowns make more sense than veneers: veneers cover the front surface; crowns cap the entire tooth. If a tooth is structurally compromised, a crown is the right call, not a veneer.
If your tooth is damaged and you are unsure whether a crown or another restoration is the right call, our dental crowns page walks through the decision in more detail
Tooth bonding uses a tooth-colored composite resin to repair chipped, cracked, or discolored teeth. It is one of the most versatile cosmetic treatments available and can often be completed in a single appointment with no drilling and no downtime.
What it treats: minor chips, cracks, small gaps, surface discoloration, slightly uneven teeth.
Time to complete: one appointment, typically 30-60 minutes per tooth.
Cost range: bonding in NYC generally runs $950 per tooth, making it the most affordable cosmetic option for isolated concerns.
When bonding is the right choice: For patients with a single chip or minor imperfection, bonding delivers a natural result quickly and at a lower cost than veneers. It isn’t as durable long-term, but for the right case, it is the smartest place to start. For a closer look at the process and what to expect at your visit, see our dedicated teeth bonding guide.
Smile Lab offers CandidPro clear aligners, a virtually invisible and removable alternative to traditional braces. Custom-made, professionally monitored, and designed for real results without anyone knowing you are in treatment.
What it treats: crowding, spacing, mild to moderate misalignment.
Time to complete: treatment length varies by case, typically ranging from 1 to 24 months, starting with a roughly one-hour consultation and digital scan.
Cost range: CandidPro clear aligner treatment at Smile Lab generally runs $6,000, which includes refinements and a 3-year warranty at no extra charge. Some cases qualify for partial insurance coverage if there is a functional bite concern.
Clear aligners vs. traditional braces: aligners are removable and nearly invisible, which is why most adult patients prefer them. They work well for mild to moderate alignment issues. More complex bite corrections may still require traditional orthodontic treatment.
You can see before-and-after cases and learn more about how we monitor treatment on our CandidPro clear aligners page.
A full smile makeover combines multiple cosmetic procedures into one personalized treatment plan. Dr. Parsa Basseri assesses your teeth, listens to your goals, and designs a roadmap from your current smile to the one you have been picturing.
What it treats: multiple concerns at once, including color, shape, alignment, and proportion.
Time to complete: depends on which treatments are combined; Dr. Parsa will map out a realistic timeline at your consultation.
Cost range: smile makeovers vary widely based on the procedures involved. Most patients investing in a full transformation in Manhattan spend between $5,000-$30,000+. We offer 0% financing to make the process manageable.
Beyond the treatments above, our Union Square practice also offers gum contouring, a precise reshaping of the gumline that fixes a gummy smile, uneven margins, or teeth that look shorter than they should. Patients often combine gum contouring with veneers or whitening as part of a full smile design.
If you are weighing your options for gum contouring in Union Square or nearby neighborhoods, Dr. Parsa can walk you through what is realistic for your case at your consultation.
Our case archive covers whitening, porcelain veneers, bonding, and full smile makeovers, each one designed around the individual patient’s face, tooth structure, and goals.
With the patient’s consent, we document every case, and Dr. Parsa personally reviews the design before treatment begins. If you would like to see cases similar to your own concerns, we can pull relevant examples during your consultation and walk you through what shaped each result.
Your free cosmetic dentistry consultation in NYC is the perfect place to figure that out. Dr. Parsa Basseri will evaluate your smile, listen to your goals, and walk you through the options that make the most sense, with zero pressure and complete honesty. You can schedule your appointment at our Union Square office whenever you’re ready.
At Smile Lab, you’re not just a patient number.
You’re cared for by a collaborative team of highly trained specialists who actually talk to each other about your treatment.
Founder & General Dentist
Oral & Maxillofacial Surgeon
Periodontist & Implant Specialist
Dr. Parsa Basseri received his doctorate in dental surgery with honors in esthetics from New York University and completed an intensive residency at Kings County Hospital. He holds active membership in the American Academy of Cosmetic Dentistry, the American Academy of Facial Esthetics, and the American Dental Association. With advanced training in prosthodontics, dental implants, and comprehensive cosmetic care, Dr. Parsa brings a level of precision to every procedure that consistently earns the confidence of his patients.
Your smile is unique, and your treatment should reflect that. Dr. Parsa takes a patient-first approach, sharing his full diagnosis, walking you through every available option, and building a treatment plan around your goals, your timeline, and your budget. No pressure, no upselling, just complete transparency.
With a 5-star rating across more than 5,400 patient reviews on Google and Zocdoc, the practice has built a reputation in Manhattan that reflects consistent results.
Whether you want to brighten your smile, fix a chip, or completely transform the way your teeth look, Smile Lab has the expertise, the technology, and the track record to make it happen.
Every cosmetic procedure is performed by a team of recognized specialists, led by Dr. Parsa Basseri. With over a decade of experience, our team ensures your safety and satisfaction. The practice holds an average rating of 5 with over 5,400 reviews in Google and Zocdoc, reflecting a consistent standard of care.
Neighborhoods we regularly serve include:
Our Union Square studio is one of the closest full-service options for Upper East Side patients who want a cosmetic dentist without leaving Manhattan. Whether you are looking for a smile makeover or a dedicated aesthetic dentist for the Upper East Side crowd, the 4, 5, or 6 train puts you at Union Square in under twenty minutes.
Dr. Parsa Basseri sees a steady flow of UES patients for veneers, whitening, and full smile design, particularly those who prefer a full specialist team over a single-doctor practice.
Lower Manhattan patients, including those working or living in Tribeca, the Financial District, and Battery Park City, can reach our Union Square office in a single subway ride via the 4, 5, or 6 lines. For many downtown residents, our practice is the closest cosmetic dentist in Lower Manhattan that offers a complete specialist team under one roof.
Tribeca patients, including anyone searching for a cosmetic dentist in Tribeca, often come to us for veneers and smile makeovers, and our extended weekday and weekend hours make it easier to fit cosmetic treatment around a downtown work schedule.
Cosmetic dentistry is a branch of dental care focused on improving the appearance of your teeth, gums, and smile. Unlike general dentistry, which focuses on oral health and function, cosmetic dentistry addresses aesthetic concerns like staining, chips, gaps, misalignment, and uneven sizing.
At Smile Lab, every cosmetic treatment is designed with both appearance and long-term oral health in mind. Dr. Parsa Basseri believes a smile you feel good about has a direct impact on your confidence and daily life.
In most cases, cosmetic dental procedures are not covered by insurance because they are considered elective rather than medically necessary. Some treatments, like crowns or bonding, may be partially covered if they also serve a restorative function.
At Smile Lab, we offer flexible financing options and will work with you to maximize any available insurance benefits before your consultation. Call us at 332-330-4807 and our team will walk you through your options.
Dr. Parsa Basseri at Smile Lab is widely regarded as one of the top cosmetic dentists in Manhattan. A NYU College of Dentistry graduate with honors in esthetics, active member of the American Academy of Cosmetic Dentistry, and leader of a team with over 1,400 five-star patient reviews, Dr. Parsa combines technical skill with a patient-first approach that delivers results patients consistently rave about.
It depends on the case. Braces and clear aligners are sometimes considered cosmetic when used purely to improve appearance, but they can also be medically necessary when correcting bite issues, jaw alignment problems, or other functional concerns. In those cases, insurance may cover part of the treatment.
The most commonly requested cosmetic dental treatments at Smile Lab include teeth whitening, dental veneers, tooth bonding, dental crowns, and clear aligners. Whitening is the most popular starting point for patients wanting a quick refresh, while veneers and bonding are top choices for chips, cracks, and discoloration.
For patients with multiple concerns, a full smile makeover combines treatments into one personalized plan. Dr. Parsa will recommend the right combination based on your specific goals.
The right answer depends on what you want to change:
The best first step is a free consultation with Dr. Parsa Basseri. He will evaluate your smile, listen to your goals, and give you a clear, honest recommendation, no pressure, no guesswork.
Costs vary by treatment. Here is a realistic ballpark for cosmetic dentistry in NYC:
We accept most PPO insurance, offer 0% financing, and will give you exact numbers before you commit to anything. Call us or book a free consultation to get a clear picture of your specific case.
Hundreds of Manhattan patients have already taken the first step toward a smile they are proud of. Join them at Smile Lab, where strong cosmetic dentistry meets genuinely compassionate care.
