Expert cosmetic dentistry in Union Square — personalized treatments designed to enhance your smile, rebuild your confidence, and change the way you show up in the world.
Cosmetic dentistry is all about aesthetics. According to Web MD, Cosmetic dentistry is a method of professional oral care that focuses on improving the appearance of your mouth, teeth, gums, and overall smile.
Here at Smile Lab in Union Square, Manhattan, our focus isn’t just on aesthetics; it’s on improving your confidence and overall quality of life. And we believe you deserve a say in how we go about doing that.
Which is why we share our diagnosis with every patient, practicing complete transparency. We openly discuss your options to give you the best chance to make the right decision for yourself and your family.
Dr. Parsa is an esteemed cosmetic dentist who specializes in esthetics. He received his doctorate in dental surgery with honors in esthetics from New York University. He’s also completed an intensive general practice residency at Kings County Hospital.
Having received advanced training in comprehensive dentistry, prosthodontics, and dental implant surgery, he embraces a holistic approach to dentistry, often integrating contemporary and conservative techniques in his practice.
Currently, Dr. Parsa is an esteemed full-time member of prominent professional dental societies including The American Dental Association, American Academy of Cosmetic Dentistry, American Academy of Facial Esthetics, and New York State Dental Association.
At Smile Lab, NYC Dr. Parsa is the leader of our team of cosmetic dentists and has a wealth of experience under his belt executing hundreds of successful cosmetic dental operations for his patients.
Dr. Tala Ebrahimian brings exceptional training, advanced technology, and compassionate care to every patient at Smile Lab NYC
All specialists under one roof means no more referrals across the city, no conflicting treatment plans, and faster care from start to finish. Your periodontal surgeon, endodontist, oral surgeon, and cosmetic dentist are all here, all collaborating on your care.
Open 9AM-7PM weekdays and 9-5 all weekend. Book same-day appointments online. Fit dentistry into your life, not the other way around.
Know exactly what you’ll pay before treatment begins. We accept most insurance, offer 0% financing, and never surprise you with hidden costs.
No gimmicks. No outdated methods. Just evidence-based dentistry focused on long-term oral and overall health.
Brand-new office with clean design, modern technology, and an atmosphere that feels more like a SoHo studio than a dental clinic.
From a single treatment to a complete smile transformation — here’s what Dr. Parsa Basseri and the Smile Lab Dentistry team can do for you.
Dull, stained, or yellowed teeth can make you look older and feel less confident. Professional teeth whitening at Smile Lab Dentistry delivers results up to 7 shades brighter in a single visit — far beyond what any over-the-counter product can achieve. Fast, safe, and dramatically effective.
Veneers are ultra-thin porcelain shells bonded to the front surface of your teeth to correct chips, cracks, gaps, staining, and uneven sizing all at once. The result is a flawless, natural-looking smile that’s custom-designed to your face and features. For many patients, veneers are the single most transformative cosmetic procedure available.
A dental crown is a custom-made cap placed over a damaged or weakened tooth to restore its shape, strength, and appearance. At Smile Lab Dentistry, our crowns are crafted to blend seamlessly with your surrounding teeth — so your restoration looks completely natural and feels completely comfortable.
Tooth bonding is a quick, affordable, and minimally invasive way to repair chipped, cracked, or discolored teeth using a tooth-colored composite resin. It’s one of the most versatile cosmetic treatments available and can often be completed in a single appointment — no drilling, no downtime.
Straighten your teeth without anyone knowing. Smile Lab Dentistry offers CandidPro clear aligners — a virtually invisible, removable alternative to traditional braces that fits seamlessly into your lifestyle. Custom-made, professionally monitored, and designed for real results.
Can’t decide which treatment is right for you? A full smile makeover combines multiple cosmetic procedures into one comprehensive, personalized treatment plan. Dr. Parsa Basseri will assess your teeth, listen to your goals, and design a roadmap to the smile you’ve always wanted — from start to beautiful finish.
That’s exactly what your free consultation is for. Dr. Parsa Basseri will evaluate your smile, listen to your goals, and walk you through the options that make the most sense — with zero pressure and complete honesty.
At Smile Lab, you’re not just a patient number.
You’re cared for by a collaborative team of highly trained specialists who actually talk to each other about your treatment.
General Dentist
Dentist
Dentist
General Dentist
Cosmetic Dentist
Restorative Dentist
Founder & General Dentist
Oral & Maxillofacial Surgeon
Periodontist & Implant Specialist
Dr. Parsa Basseri received his doctorate in dental surgery with honors in esthetics from New York University and completed an intensive residency at Kings County Hospital. He holds active membership in the American Academy of Cosmetic Dentistry, the American Academy of Facial Esthetics, and the American Dental Association. With advanced training in prosthodontics, dental implants, and comprehensive cosmetic care, Dr. Parsa brings a level of artistry and precision to every procedure that consistently leaves patients speechless.
Your smile is unique to you, and your treatment should be too. At Smile Lab Dentistry, Dr. Parsa takes a holistic, patient-first approach — sharing his full diagnosis, walking you through every available option, and building a treatment plan that reflects your goals, your timeline, and your budget. No pressure. No upselling. Just complete transparency and care that's built around you.
With a 4.7-star rating across more than 1,400 patient reviews on Google, Smile Lab Dentistry has earned a reputation in Manhattan that speaks for itself. Patients don't just come in for one procedure — they stay, they return, and they send their families. That kind of loyalty doesn't happen without consistently exceptional results.
Whether you’re looking to brighten your smile, fix a chip, or completely transform the way your teeth look — Smile Lab Dentistry has the expertise, the technology, and the track record to make it happen.
Every cosmetic procedure is performed by a team of recognized experts, led by the highly skilled Dr. Parsa Basseri. With over a decade of experience, our team ensures your safety and satisfaction. Smile Lab has an average rating of 4.7 with over 1,400 reviews, reflecting our commitment to excellence.
The Smile Lab dental office is near:
In most cases, cosmetic dental procedures are not covered by insurance because they are considered elective rather than medically necessary. However, some treatments — like crowns or bonding — may be partially covered if they serve a restorative function in addition to a cosmetic one. At Smile Lab Dentistry, we offer flexible financing options and will work with you to maximize any available insurance benefits. Call us at 332-330-4807 and our team will walk you through your options before your consultation.
Dr. Parsa Basseri at Smile Lab Dentistry in Union Square is widely regarded as one of Manhattan’s top cosmetic dentists. A NYU College of Dentistry graduate with honors in esthetics, active member of the American Academy of Cosmetic Dentistry, and leader of a team with over 2,300 five-star patient reviews — Dr. Parsa combines exceptional technical skill with a patient-first philosophy that delivers results patients rave about. Book a free consultation and experience the Smile Lab Dentistry difference for yourself.
It depends on the case. Braces and clear aligners are sometimes considered cosmetic when used purely to improve the appearance of teeth, but they can also be medically necessary when correcting bite issues, jaw alignment problems, or other functional concerns. In those cases, a portion of the treatment may be covered by insurance. At Smile Lab Dentistry, we offer CandidPro clear aligners as a discreet, modern alternative to traditional braces — and Dr. Ebrahimi will assess your specific situation during your free consultation.
The most commonly requested cosmetic dental treatments at Smile Lab Dentistry include teeth whitening, dental veneers, tooth bonding, dental crowns, and clear aligners. Teeth whitening is the most popular entry point for patients looking to quickly refresh their smile, while veneers and bonding are top choices for correcting chips, cracks, and discoloration. For patients looking for a complete transformation, a full smile makeover combines multiple treatments into one personalized plan. Dr. Parsa will recommend the right combination based on your unique goals.
Hundreds of Manhattan patients have already taken the first step toward a smile they’re proud of. Join them at Smile Lab Dentistry in Union Square — where exceptional cosmetic dentistry meets genuinely compassionate care.
